The new study Great by Choice distinguishes itself from Collinsâ€Ös prior work by its focus not just on performance, but also on the type of unstable environments faced by leaders today.
With a team of more than twenty researchers, Collins and Hansen studied companies that rose to greatness—beating their industry indexes by a minimum of ten times over fifteen years—in environments characterized by big forces and rapid shifts that leaders could not predict or control. The research team then contrasted these “10X companies†to a carefully selected set of comparison companies that failed to achieve greatness in similarly extreme environments.
The new findings The study results were full of provocative surprises. Such as:
* The best leaders were not more risk taking, more visionary, and more creative than the comparisons; they were more disciplined, more empirical, and more paranoid.
* Innovation by itself turns out not to be the trump card in a chaotic and uncertain world; more important is the ability to scale innovation, to blend creativity with discipline.
* Following the belief that leading in a “fast world†always requires “fast decisions†and “fast action†is a good way to get killed.
* The great companies changed less in reaction to a radically changing world than the comparison companies.
The authors challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts. They include: 10Xers; the 20 Mile March; Fire Bullets, Then Cannonballs; Leading above the Death Line; Zoom Out, Then Zoom In; and the SMaC Recipe.
Finally, in the last chapter, Collins and Hansen present their most provocative and original analysis: defining, quantifying, and studying the role of luck. The great companies and the leaders who built them were not luckier than the comparisons, but they did get a higher Return on Luck.
This book is classic Collins: contrarian, data-driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not chance.
Alle Preisangaben inkl. MwSt.
SOFORT LIEFERBAR (am Lager)
(Nur noch wenige Exemplare auf Lager)
Versandkostenfrei*
Versandtermin: 12. Juni 2025, wenn Sie jetzt bestellen.
(innerhalb Deutschlands, Sendungen in Geschenkverpackung: + 1 Werktag)