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Playing to Win

How Strategy Really Works

von Lafley, A G / Martin, Roger L (Autor)

Former P&G CEO AG Lafley and Rotman School Dean Roger Martin provide a powerful framework that demystifies and simplifies strategy, enabling individuals at every level of an organization to make sound strategic choices.

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Produktbeschreibung

Lafley, the former CEO of Procter & Gamble and one of the most successful business leaders of the last century, and Martin, Dean of the Rotman School of Management, say most firms shy away from difficult strategic choices, settling instead for false approaches that can lead to irreversible blunders.

Autoreninfo

A.G. Lafley has been named the new Chief Executive Officer, President, and Chairman of Procter & Gamble, where he previously served as CEO from 2000-2009. Under Lafley's leadership, P&G's sales doubled, its profits quadrupled, its market value increased by more than $100 billion, and its portfolio of billion-dollar brands?like Tide, Pampers, Olay, and Gillette?grew from 10 to 24 as a result of his focus on winning strategic choices, consumer-driven innovation, and reliable, sustainable growth.

Roger Martin is Dean of the University of Toronto's Rotman School of Management and an adviser to CEOs on strategy, design, innovation, and integrative thinking. In 2011, Roger was named by Thinkers50 as the sixth top management thinker in the world. This is his eighth book; he also contributes regularly to Harvard Business Review , the Financial Times , and the Washington Post , among others. He holds an MBA from Harvard Business School and an AB in economics from Harvard College.

Produktdetails

Medium:	Buch
Format:	Gebunden
Seiten:	272
Sprache:	Englisch
Erschienen:	Februar 2013
Maße:	240 x 161 mm
Gewicht:	500 g
ISBN-10:	142218739X
ISBN-13:	9781422187395

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P_ABB: Illustrations
KNOABBVERMERK: 2013. 272 S. 22 x 162 mm
Einband: Gebunden
Sprache: Englisch

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