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Decisive

How to Make Better Decisions

von Heath, Chip / Heath, Dan   (Autor)

The bestselling authors of "Switch" explain how readers can overcome their brain's natural shortcomings and make better decisions. Drawing on decades of psychological research, they demonstrate how easy it is to avoid the pitfalls and find the best answers, with 4 principles to learn and follow. Builds on the success of Dan Ariely's "Predictably Irrational" and Jonah Lehrer's "The Decisive Moment".

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Produktbeschreibung

The bestselling authors of "Switch" explain how readers can overcome their brain's natural shortcomings and make better decisions. Drawing on decades of psychological research, they demonstrate how easy it is to avoid the pitfalls and find the best answers, with 4 principles to learn and follow. Builds on the success of Dan Ariely's "Predictably Irrational" and Jonah Lehrer's "The Decisive Moment". 

Autoreninfo

Chip Heath (Author) Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.

Dan Heath (Author) Dan Heath is the #1 New York Times bestselling co-author/author of six books, including Made to Stick, Switch, and The Power of Moments. His books have sold over four million copies worldwide and been translated into thirty-five languages. Dan also hosts the award-winning podcast What It's Like To Be..., which explores what it's like to walk in the shoes of people from different professions (a mystery novelist, a cattle rancher, a forensic accountant, and more). He lives in Durham, North Carolina. 

Mehr vom Verlag:

Random House UK Ltd

Mehr aus der Reihe:

Random House Business Books

Mehr vom Autor:

Heath, Chip / Heath, Dan

Produktdetails

Medium: Buch
Format: Kartoniert
Seiten: 316
Sprache: Englisch
Erschienen: Februar 2014
Maße: 198 x 130 mm
Gewicht: 242 g
ISBN-10: 1847940862
ISBN-13: 9781847940865

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Einband: Kartoniert
Sprache: Englisch
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