Yes! 10th Anniversary Edition

Produktbeschreibung

Since its publication in 2007, Yes! has shown how small changes can make a big difference to everyone's powers of persuasion - both at work and at home. Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work and at home. Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! contains dozens of tips that you wouldn't want to miss out on - all of them scientifically proven to boost your powers of persuasion.This special tenth Anniversary edition features ten new chapters of updated research and fresh secrets of persuasion. You will find out how to stop your listeners getting bored, what you can do on your commute to increase your influence, and why being second place is worse than being third. Whether you want someone to promote you, take their medicine, reduce their carbon footprint or even give you their vote, Yes! shows how small changes in your approach can have a dramatic effect on your success. 

Kritik

Completely changed my way of looking at the world ... Yes! is the Freakonomics of social psychology. It's a handbook to the world. Don't miss out. Daniel Finkelstein, Executive Editor The Times 

Autoreninfo

Steve Martin ist Vegetarier, kleidet sich vorwiegend in dandyhaftes Weiß und tritt am liebsten in der Pose des Predigers auf. Heute ist der Star aus Filmen wie "Roxanne", "L. A. Story" und zuletzt an der Seite von Eddie Murphy in "Bowfingers große Nummer" weltberühmt. Nur wenige wissen, dass der 55jährige Schauspieler aus Waco/Texas eine glänzende Karriere als Stand-up-Comedian in den besten Clubs von Los Angeles hinter sich hatte, bevor er zum Film kam. Wegen seiner grandiosen Sketche wurde er 2000 sogar mit dem "Lifetime Achievement Award in Comedy" bei den "American Comedy Awards" ausgezeichnet.