Pre-Suasion

Produktbeschreibung

Robert Cialdini has spent his entire career researching the science of influence, earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. Currently Dr Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.

In the field of influence and persuasion he is the most cited living social psychologist in the world today. According to Dan Pink¿s current bestseller, To Sell is Human, 'Cialdini has done more to advance the scholarship of persuasion than anyone in the world.'

As well as his bestselling books, his ground-breaking research has been featured in the most prestigious of scientific journals as well as on TV, radio and in the business and national press throughout the world. An interview with him in the July-August 2013 issue of Harvard Business Review, titled 'The Uses (and Abuses) of Influence', calls him the 'leading social scientist in the field of influence.' The May 2014 issue of Inc. identifies him as one of the 'Top 50 Leadership and Management Experts in the World'.

He lives in Phoenix, Arizona. 

Inhaltsverzeichnis

* i: Acknowledgments

* ii: Author's Note

* Part 1: PRE-SUASION: THE FRONTLOADING OF ATTENTION

*

* 1: PRE-SUASION: An Introduction

* 2: Privileged Moments

* 3: The Importance of Attention . . . Is Importance

* 4: What's Focal Is Casual

* 5: Commanders of Attention 1: The Attractors

* 6: Commanders of Attention 2: The Magnetizers

* Part 2: PROCESSES: THE ROLE OF ASSOCIATION

*

* 7: The Primacy of Associations: I Link, Therefore I Think

* 8: Persuasive Georgraphies: All The Right Places, All the Right Traces

* 9: The Mechanics of Pre-Suasion: Causes, Constraints, and Correctives

* Part 3: BEST PRACTICES: THE OPTIMIZATION OF PRE-SUASION

*

* 10: Six Main Roads to Change: Broad Boulevards as Smart Shortcuts

* 11: Unity 1: Being Together

* 12: Unity 2: Acting Together

* 13: Ethical Use: A Pre-Pre-Suasive Consideration

* 14: Post-Suasion: Aftereffects

* iii: References

* iv: Notes

* v: Index 

Kritik

An essential tool for anyone serious about science based business strategies. Pre-Suasion is well worth the long wait, and is destined to be an instant classic. The book belongs on the shelf of anyone in business, from the CEO to the newest salesperson. Forbes 

Autoreninfo

Robert Cialdini has spent his entire career researching the science of influence, earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. Currently Dr Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.

In the field of influence and persuasion he is the most cited living social psychologist in the world today. According to Dan Pink's current bestseller, To Sell is Human, 'Cialdini has done more to advance the scholarship of persuasion than anyone in the world.'

As well as his bestselling books, his ground-breaking research has been featured in the most prestigious of scientific journals as well as on TV, radio and in the business and national press throughout the world. An interview with him in the July-August 2013 issue of Harvard Business Review, titled 'The Uses (and Abuses) of Influence', calls him the 'leading social scientist in the field of influence.' The May 2014 issue of Inc. identifies him as one of the 'Top 50 Leadership and Management Experts in the World'.

He lives in Phoenix, Arizona.