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The Four

The Hidden DNA of Amazon, Apple, Facebook and Google

von Galloway, Scott   (Autor)

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

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Produktbeschreibung

Scott Galloway is a professor at New York University¿s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entre¿preneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the 'World¿s 50 Best Busi¿ness School Professors' by Poets & Quants. His weekly YouTube series, 'Winners and Losers', has generated tens of millions of views. 

Kritik

Scott Galloway's The Four is a bareback ride upon the four horses of the economic apocalypse- Apple, Amazon, Facebook and Google. It is a timely exposition of the nature and concentration of power in the world today and, as a result, is much more than just a business book...The book contains more insights and provocative ideas than Amazon has Boeing 767s... My recommendation is to walk down to your local book store and buy this- or more likely, buy it on Amazon. Tom Upchurch Wired 

Autoreninfo

Scott Galloway is Professor of Marketing at NYU's Stern School of Business and a serial entrepreneur. He has founded nine companies, including Prophet, Red Envelope and L2. He is the bestselling author of The Four and The Algebra of Happiness and has served on the boards of directors of The New York Times Company, Urban Outfitters and UC Berkeley's Haas School of Business. His Prof G and Pivot podcasts, No Mercy/No Malice blog, and Prof G YouTube channel reach millions. In 2020, Adweek named Pivot Business Podcast of the Year. In 2019, Scott founded Section4, an online education platform for working professionals where he teaches business strategy: section4. 

Mehr vom Verlag:

Transworld Publ. Ltd UK

Mehr vom Autor:

Galloway, Scott

Produktdetails

Medium: Buch
Format: Kartoniert
Seiten: VIII, 323
Sprache: Englisch
Erschienen: September 2018
Sonstiges: B-format paperback. 241104. 727913
Maße: 199 x 126 mm
Gewicht: 230 g
ISBN-10: 0552173436
ISBN-13: 9780552173438
Verlagsbestell-Nr.: 727913

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KNOABBVERMERK: 2018. 336 S. 197 mm
KNOSONSTTEXT: B-format paperback. 241104. 727913
Einband: Kartoniert
Sprache: Englisch

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