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This is Marketing

You Can't Be Seen Until You Learn To See

von Godin, Seth   (Autor)

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin.com.

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Produktbeschreibung

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin. 

Kritik

Seth Godin is a superstar in the marketing world. This is Marketing is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way The Financial Times Book of the Month The Financial Times 

Autoreninfo

Seth Godin has walked this walk. He's started successful companies, taught millions of people and left his mark on our creative culture. He is the author of 19 international bestsellers translated into more than 35 languages, including Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. He writes daily at Seths.blog, which is one of the most popular blogs in the world. He's also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. 

Mehr vom Verlag:

Penguin Books Ltd (UK)

Mehr vom Autor:

Godin, Seth

Produktdetails

Medium: Buch
Format:
Seiten: XVI, 267
Sprache: Englisch
Erschienen: November 2018
Band-Nr.: Volume 1
Sonstiges: Trade paperback (UK)
Maße: 232 x 156 mm
Gewicht: 370 g
ISBN-10: 0241370140
ISBN-13: 9780241370148
Verlagsbestell-Nr.: 461846

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KNOABBVERMERK: 2018. 288 p. 23,5 cm
KNOSONSTTEXT: Trade paperback (UK)
KNO-BandNr. Text:Volume 1
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Sprache: Englisch
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