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The White Company, For the Love of White

The White & Neutral Home

von Rucker, Chrissie / The White Company   (Autor)

"Chrissie Rucker OBE, started The White Company in 1994, when, unable to find well-designed, beautiful-quality white bed linens, that were also affordable, she decided to invest her £6,000 savings to produce them. The first The White Company collection offered a small range of essentials for the home that included everything from high-quality bed linen, bedspreads, pillows and duvets to luxury towels, bathrobes, china and table linen - all in simple, classic white. Today, what began life as a small 12-page mail-order brochure has become one of the UK's fastest-growing multi-channel retailers and a trusted British lifestyle brand. The range has grown enormously and now also offers home accessories, fragrance, furniture, clothing, nightwear and children's wear. Throughout, The White Company has adhered to its core values, championed by Chrissie: a passion for white, great design and fantastic quality that is still affordable. 'We are obsessive about the details, and believe that beautiful things should be loved and used every day,' says Chrissie. When Chrissie started The White Company, she did every job herself: answering the phone, packing boxes, running the warehouse, buying the product, allocating the stock, producing the brochure, marketing and even the accounts and HR work. The result? There isn't an area of the business Chrissie hasn't been involved in or understood what challenges it can bring. Today, Chrissie's vision and passion for The White Company remains at the heart of the business, and she is

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Produktbeschreibung

"Chrissie Rucker OBE, started The White Company in 1994, when, unable to find well-designed, beautiful-quality white bed linens, that were also affordable, she decided to invest her £6,000 savings to produce them. The first The White Company collection offered a small range of essentials for the home that included everything from high-quality bed linen, bedspreads, pillows and duvets to luxury towels, bathrobes, china and table linen - all in simple, classic white. Today, what began life as a small 12-page mail-order brochure has become one of the UK's fastest-growing multi-channel retailers and a trusted British lifestyle brand. The range has grown enormously and now also offers home accessories, fragrance, furniture, clothing, nightwear and children's wear. Throughout, The White Company has adhered to its core values, championed by Chrissie: a passion for white, great design and fantastic quality that is still affordable. 'We are obsessive about the details, and believe that beautiful things should be loved and used every day,' says Chrissie. When Chrissie started The White Company, she did every job herself: answering the phone, packing boxes, running the warehouse, buying the product, allocating the stock, producing the brochure, marketing and even the accounts and HR work. The result? There isn't an area of the business Chrissie hasn't been involved in or understood what challenges it can bring. Today, Chrissie's vision and passion for The White Company remains at the heart of the business, and she is 

Autoreninfo

Chrissie Rucker & The White Company 

Mehr vom Verlag:

Octopus Publishing Ltd.

Mehr vom Autor:

Rucker, Chrissie / The White Company

Produktdetails

Medium: Buch
Format: Gebunden
Seiten: 256
Sprache: Englisch
Erschienen: September 2019
Maße: 297 x 220 mm
Gewicht: 1585 g
ISBN-10: 1784725560
ISBN-13: 9781784725563
Verlagsbestell-Nr.: 509729

Herstellerkennzeichnung

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
E-Mail: gpsr@libri.de

Bestell-Nr.: 26053965 
Libri-Verkaufsrang (LVR):
Libri-Relevanz: 2 (max 9.999)
Bestell-Nr. Verlag: 509729

Ist ein Paket? 1
Rohertrag: 14,72 €
Porto: 3,35 €
Deckungsbeitrag: 11,37 €

LIBRI: 2090581
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P_ABB: c250 colour photographs
Einband: Gebunden
Sprache: Englisch

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