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Made to Stick

Why Some Ideas Take Hold and Others Come Unstuck

von Heath, Chip / Heath, Dan   (Autor)

A bestselling communications book that helps ensure what you say is understood , remembered and, most importantly, acted upon

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Produktbeschreibung

What is that makes urban myths so persistent but many everyday truths so eminently forgettable? Why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and MADE TO STICK is the fascinating outcome of their painstaking research. Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how high-concept pitches such as 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie executives to invest vast sums of money in a project on the basis of almost no information. 

Kritik

An entertaining, practical guide to communication. Financial Times 

Autoreninfo

Dan Heath is the #1 New York Times bestselling co-author/author of six books, including Made to Stick, Switch, and The Power of Moments. His books have sold over four million copies worldwide and been translated into thirty-five languages. Dan also hosts the award-winning podcast What It's Like To Be..., which explores what it's like to walk in the shoes of people from different professions (a mystery novelist, a cattle rancher, a forensic accountant, and more). He lives in Durham, North Carolina. 

Mehr vom Verlag:

Random House UK Ltd

Mehr aus der Reihe:

Arrow Books

Mehr vom Autor:

Heath, Chip / Heath, Dan

Produktdetails

Medium: Buch
Format: Kartoniert
Seiten: 323
Sprache: Englisch
Erschienen: Februar 2008
Band-Nr.: Band V/Lieferung 84
Sonstiges: B-format paperback. 595524
Maße: 198 x 130 mm
Gewicht: 241 g
ISBN-10: 009950569X
ISBN-13: 9780099505693

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KNOABBVERMERK: New and expand. ed. 2008. 336 S. 198 mm
KNOSONSTTEXT: B-format paperback. 595524
KNO-BandNr. Text:Band V/Lieferung 84
Einband: Kartoniert
Sprache: Englisch
Beilage(n): B-format paperback

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