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Switch

How to Change Things When Change is Hard

von Heath, Chip / Heath, Dan (Autor)

Change doesn't need to be hard. Just Switch.

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Produktbeschreibung

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

Kritik

A fantastic book Wired

Autoreninfo

Dan Heath is the #1 New York Times bestselling co-author/author of six books, including Made to Stick, Switch, and The Power of Moments. His books have sold over four million copies worldwide and been translated into thirty-five languages. Dan also hosts the award-winning podcast What It's Like To Be..., which explores what it's like to walk in the shoes of people from different professions (a mystery novelist, a cattle rancher, a forensic accountant, and more). He lives in Durham, North Carolina.

Mehr vom Verlag:

Random House UK Ltd

Mehr vom Autor:

Heath, Chip / Heath, Dan

Produktdetails

Medium:	Buch
Format:	Kartoniert
Seiten:	305
Sprache:	Englisch
Erschienen:	März 2011
Band-Nr.:	Band VIII. Teil 2
Sonstiges:	B-format paperback. 618816
Maße:	195 x 126 mm
Gewicht:	228 g
ISBN-10:	1847940323
ISBN-13:	9781847940322

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KNO-SAMMLUNG: rh Business Books
KNOABBVERMERK: 2011. 320 S. 198 mm
KNOSONSTTEXT: B-format paperback. 618816
KNO-BandNr. Text:Band VIII. Teil 2
Einband: Kartoniert
Sprache: Englisch
Beilage(n): B-format paperback