Onward

Produktbeschreibung

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.

In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you'll get an inside look into Schultz's central leadership philosophy: It's not about winning, it's about the right way to win.

Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past. 

Kritik

Personal, suspenseful, and surprisingly open . . . [Schultz s] sequel to the founding of Starbucks is grittier, more gripping, and dramatic, and his voice is winning and authentic. this is a must-read for anyone interested in leadership, management, or the quest to connect a brand with the consumer. Publishers Weekly, starred review

Through the lens of his personal leadership journey, with all of its dizzying ups and agonizing downs, Howard Schultz has written, with aching honesty and passion, the single most important book on leadership and change for our time and for every generation of leaders. Warren Bennis, Distinguished Professor of Business, University of Southern California, and author of Still Surprised: A Memoir of a Life in Leadership 

Autoreninfo

Howard Schulz ist Aufsichtsratsvorsitzender, Geschäftsführer und CEO der Starbucks Coffee Company. Seit 1982 arbeitet er für Starbucks, am Anfang als Leiter Produktion und Marketing, zu einer Zeit als Starbucks nur 4 Shops hatte. Für seine besondere Leidenschaft, seine Führungskompetenz und seine Leistungen zur Stärkung einer Community ist er mit zahlreichen Preisen ausgezeichnet worden. Er ist vom Time Magazine auf die "Time 200"-Liste gesetzt wurden - eine Liste der einflussreichsten Menschen der Welt.Joanne Gordon hat früher für Forbes geschrieben. Über 10 Jahre publizierte sie zahlreiche Firmenportraits und Profile von außergewöhnlichen Top-Kräften der Wirtschaft.