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The Design of Everyday Things

von Norman, Don (Autor)

"Design may be our top competitive edge. This book is a joy-fun and of the utmost importance."-Tom Peters, author of In Search of Excellence Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious,even liberating,book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behaviour. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how,and why,some products satisfy customers while others only frustrate them.

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Produktbeschreibung

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious,even liberating,book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behaviour. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how,and why,some products satisfy customers while others only frustrate them.

Kritik

"Even classics can be updated and improved ... Highly recommended." -Choice

Autoreninfo

Don Norman is a co-founder of the Nielsen Norman Group, and holds graduate degrees in both engineering and psychology. His many books include Emotional Design, The Design of Future Things, and Living with Complexity. He lives in Silicon Valley, California.

Produktdetails

Medium:	Buch
Format:	Kartoniert
Seiten:	XVIII, 347
Sprache:	Englisch
Erschienen:	Oktober 2013
Auflage:	Revised and expanded edition
Maße:	136 x 205 mm
Gewicht:	325 g
ISBN-10:	0465050654
ISBN-13:	9780465050659

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KNOABBVERMERK: Rev. and exp. ed. 2013. 368 S. w. ill. 8.325 in
KNOZUSATZTEXT: Neuausg. siehe T.-Nr. 57772558
Einband: Kartoniert
Auflage: Revised and expanded edition
Sprache: Englisch
Beilage(n): ,