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Hooked

How to Build Habit-Forming Products

von Eyal, Nir / Hoover, Ryan   (Autor)

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.

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Produktbeschreibung

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. 

Kritik

Draws on behavioural economics and neuroscience to examine why some products, games and television shows become habits, while others sink. This is useful knowledge for entrepreneurs, marketers and designers ... crucial to generating followers, viewers, consumers and revenues. Financial Times Business Education 

Autoreninfo


Nir Eyal is the bestselling author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. 

Mehr vom Verlag:

Penguin Books Ltd (UK)

Mehr aus der Reihe:

Portfolio

Mehr vom Autor:

Eyal, Nir / Hoover, Ryan

Produktdetails

Medium: Buch
Format: Gebunden
Seiten: IX, 246
Sprache: Englisch
Erschienen: November 2014
Band-Nr.: Vol XIII.I-II
Sonstiges: 470307
Maße: 206 x 140 mm
Gewicht: 326 g
ISBN-10: 0241184835
ISBN-13: 9780241184837

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