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Grinding It Out

The Making of McDonalds

von Kroc, Ray   (Autor)

Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries. But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise. Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc.

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Produktbeschreibung

Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries.

But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.

Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc. 

Autoreninfo

Ray Kroc (1902-1984) was a businessman, generally credited with building the McDonald's restaurant chain into one of the successful corporations in the world. He was the author of Grinding It Out. 

Mehr vom Verlag:

St. Martin's Publishing Group

Mehr vom Autor:

Kroc, Ray

Produktdetails

Medium: Buch
Format: Kartoniert
Seiten: 256
Sprache: Englisch
Erschienen: April 1992
Maße: 173 x 106 mm
Gewicht: 125 g
ISBN-10: 0312929870
ISBN-13: 9780312929879

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Einband: Kartoniert
Sprache: Englisch

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