Back to the Future: Using Marketing Basics to Provide Customer Value

Produktbeschreibung

This proceedings volume presents timely research and insights on the advancement of marketing¿s basic premise¿providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking research from scholars and practitioners from around the world that will help marketers in providing value for companies, consumers and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy¿s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. 

Inhaltsverzeichnis

Managerial Decisions on International Price Adaptation: An Abstract.- A Cross
Cultural Comparison of Middle Class Meanings of Money in India and South Korea:
An Abstract.- Ad Length and the Presence of the Timer in In-Stream Commercial:
An Abstract.- Strategies for Theory Assessment and Enhancement in Marketing: An
Abstract.- Understanding Perceived Values and Behavioral Effects of Mobile Apps:
An Abstract.- When the service experience drives negative and positive
emotions.- Seeking Relief from Negative Emotions: Customer Revenge as an
Emotional Outlet.- The Company or the Crowd? Comparing Consumers' Reactions to
Peer-Provided and Firm-Provided Customer Support: An Abstract.- Global Country
Social Responsibility: What Is It?: An Abstract.- Influencing Factors on Moral
Licensing Effect - A Meta-Analytic Approach: An Abstract.- The Role of Honor as
a Key Global Marketing Dimension for Business and Academia.- The Influence of
Posture on Taste: An Abstract.- The Power of Scent: Effects ofScent on
Temperature Perception Due to Synesthesia: An Abstract.- If I Touch I Like It!
The Interplay between Tactile Inputs and Gustatory Perceptions: An Abstract.- An
Abstract: The Unconscious Affection Factor: Exploring the Dual Facets of
Customer Perceived Value and Their Impact on Brand Attachment.- Five Seconds to
the Ad: How Program-Induced Mood Affects Ad Countdown Effects: An Abstract.- The
Effect of Advertising Concentration on Retailers' Market and Financial
Performance: An Abstract.- Advertising Expenditures, Negative Corporate Social
Performance, and Firm Performance: Does Advertising Orientation Matter? An
Abstract.- Marketing Strategy and Strategic Environment Performance Sustaining
Configurations: A Set-Theoretic Approach: An Abstract.- The FREE (Firm Resources
and External Environment) Framework as an Alternative to SWOT: An Abstract.- Can
Marketing and IT Be Friends?: The Impact of Information Strategy, Structure,
and Processes on Business Performance: An Abstract.- Perspective-Taking and
Persuasiveness of Charity Advertising Appeals: An Abstract.- An Abstract:
Political Ideology of Donors and Attribution Messages in Charity Advertising.-
Cause-Related Marketing from the Nonprofit's Perspective: An International
Comparison: An Abstract.- Developing a Scale to Measure Brand-Evoked Nostalgia
in Belgium and the United States: An Abstract.- Style of Thinking as Moderator
of Drivers of Consumer Brand Identification: An Abstract.- Does COO Still
Matter? An Examination of Country of Origin Effects on Purchase Intentions under
Recall Circumstances: An Abstract.- Managing Customer Reactions to Brand
Deletion: An Abstract.- The Influence of Chief Executive Officers' Regulatory
Foci on Firms' Advertising, R&D, and Corporate Social Responsibility: An
Abstract.- The Mechanisms of Punishment on Consumer's Forgiveness and Trust
Repair: An Integrated Causal Attribution Model of Trust Repair.- An Exploratory
Analysis of Consumer Opinions, Ethics and Sentiment of Neuromarketing: An
Abstract.- An Abstract: Ethical vs. Unethical Advertisements: Evaluation and
Recall.- Entering the Performance-Based Contracting Business -An Exploration of
Sales-Related Challenges: An Abstract.- An Abstract: Performance Impact of
Customer Orientation, Task Interdependence and Information Sharing in Sales
Teams.- Cross-Border M&A: Implications for Marketing Capability: An Abstract.-
Radical Multicultural Marketing: Examining the Communication Strategies Used by
Multicultural Marketing Agencies: An Abstract.- Task Master or Task Novice: An
Abstract on a Strategic Decision-Making Experiment.- Self-Affirmation of
Narcissists on Social Media: A Study Proposing a New Method of Categorization on
Facebook Ads.- You've Got It! Pronouns Increase Self-Referencing and Engagement
on Facebook: An Abstract.- The Effects of Holistic Thinking Style On Attitude
toward Innovative Design: Role Of Value Presentation: An Abstract.- Sensory
Similarity: A Physical Product Perception in Online Context.- Who Regrets More
After a Choice? The Role of Dialectical Thinking: An Abstract.- An Abstract:
More than a Black Eye! The Effect of Violence Exposure in Anti-IPV Campaigns.-
Integrating Social Media into Health Care Marketing: An Abstract.- Patient
Safety and Employee Word-of-Mouth Communication: An Abstract.- Does Customer
Co-Creation Really Produce Value?: An Abstract.- Purchase Quantity
Restrictions: Good or Bad?: An Abstract.- A Comparison of Brand Loyalty between
on the Go and Take Home Consumption Purchases: An Abstract.- The Role of Brand
Strength and Customer Satisfaction in Explaining Store Loyalty: An Abstract.-
The Effect of Gender Differences on Online Shopping Payment Methods: An
Abstract.- Consumer Reactions to Low vs. High Levels of Customization: An
Abstract.- Big Data-Driven Marketing: An Abstract.- Comparing Lab, Virtual, and
Field Environments in Sensory Product Acceptance Testing: An Abstract.- The
Influence of Place Attachment and aCertification of Event Sustainability on
Residents' Perceptions of Environmental Impacts and Event Support: An Abstract.-
Review Richness: How Online Consumer Review Information Content Shapes
Persuasion Though Review Richness: An Abstract.- An Abstract on AEL as a
Fundraisers Relationship Building Tool.- I Don't Think it's Real - Exploring the
Genres of Reality Programming: An Abstract.- Automation in Credit Card
Repayment: A Friend or a Foe?: An Abstract.- A Financial Leap of Faith:
Government Funding For Community CSR and Sustainability Initiatives: An
Abstract.- A Framework to Monitor Corporate Sustainable Development in Supply
Chains: An Abstract.- Providing Value to SMEs and their Stakeholders through
Corporate Social Responsibility Initiatives: An Abstract.- Embedding CSR in the
firm's DNA: The case for Strategic CSR in Emerging Markets: An Abstract.-
E-Mobility Marketing - Standardization or Specialization.- Is Online Sharing and
Word-of-Mouth More Prevalent Among CollectivistConsumers?.- An Abstract:
Examining Online Chinese Buyer-Seller Relationships: Understanding E-Guanxi.-
Uber and the Sharing Economy: Changing Strategies and Global Markets: An
Abstract.- A Study on the Relationship between BOP Orientation and Firm
Performance: An Abstract.- Resource Advantage Theory, Service Dominant Logic,
and Healthcare Consumer Experiences: An Abstract.- Improving Personal Hygiene
and Water Conservation Among South African Children: A Pilot Test of Knowledge
and Attitude Change: An Abstract.- Money isn't Everything?! Investigating Public
Policies to Engage Energy Efficiency in Private Homes: An Empirical Analysis on
Consumer Motives: An Abstract.- Short- and Long-Term Consumer Reactions to
Promotions: An Abstract.- Does "Hot" Lead to "Not so Hot?" Sexy Images,
Indulgent Consumption, and the Impacts of Gender and Self-Construal: An
Abstract.- An Abstract: Gender, Emotions, and Judgments: An Analysis of the
Moderating Role of Gender in Influencing the Effectiveness of Advertising and
Pricing Tactics.- Influence of Social Context on Consumption in the USA: An
Abstract.- An Abstract: Revealing the Young People's Cognitive Structure of
Sharing Video Online: An Exploratory Research.- User-Generated Advertising: The
Effects of Consumer-Created Brand Videos on Brand Attitudes: An Abstract.-
Exploring the Role of Audience Participation and Para-Social Interaction on
Endorsement Effectiveness in Vlogs: An Abstract.- Technology-Based Self-Service
(TBSS) Innovations in B2B Settings: An Abstract.- An Abstract: Open Data
Innovation: What are Main Issues / Challenges for Open Data Projects in Sweden.-
Consumers Perception of Price Premiums for Greenwashed Products: An Abstract.-
Exploring Consumer Spending When Redeeming Online Daily Coupons: An Abstract.-
An Abstract: Price Promotion for A Pre-Ordered Product: The Moderating Role of
Time-of-Release.- An Examination of Heavy Coupon Use, Opinion Leadership, and
Self-Confidence: An Abstract.- Investigating Social Media Activity as a Firm's
Signaling Strategy Through an Initial Public Offering.- Digital Retailing: An
Abstract for Preliminary Results of a Systematic Literature Review.- An
Abstract: Challenges in Data Driven Innovation Towards European Digital Single
Market.- The Effects of Color and Position of Add-to-Cart Button on Click
Intention: An Abstract.- Why Do Certain Products Influence Grocery Store Choice?
The Role of Anchor Products and Their Relationships with other Store Choice
Factors: An Abstract.- Effects of Product Categories on Consumers' Spending in
Multiple Retail Formats: An Abstract.- Well That's Embarrassing: An Examination
of Product Package Differences and the Impact on Embarrassment: An Abstract.-
Marketing's Theoretical and Conceptual Value Proposition: An Abstract.- The Mind
of the Beholder: Luxury Product Placement and Product-Background Scene
Congruency.- The Lovemarks Effect: An Abstract.- Globalizing Consumers'
Attitudes Toward Marketing: An Exploratory Study in a Multicultural
Marketplace: An Abstract.- Compulsive Buying in China: Measurement, Prevalence,
and Characteristics.- Material Possessions and Hedonic Experience: Paradoxes of
Luxury Consumption in Emerging Markets: An Abstract.- Welcome to Brand-Topia:
The Role of Transportation and Identification in Brand Storytelling: An
Abstract.- The Ideology Underlying Consumer Boycott Studies: Are We Boycotting a
Deeper Understanding of the Theme?: An Abstract.- Explaining Motivational Needs
Through Positive Affect and Brand Tribalism: An Abstract.- The Quantified Self -
The Role of Consumers' Smart Wearables Perception Offered by Insurance
Companies: An Abstract.- Does a Hologram Give an Encore? Authenticity in
Mixed-Reality: An Abstract.- Happiness by Design: A Self-Construction Framework
of Proteus and Networking Effects in Online Games: An Abstract.- An Abstract:
The Influence on Need for Cognition, Web-Expertise and Trust on Online and
Offline Information Search Behavior.- An Abstract: The Effect of Placement
Context on Brand Persuasiveness.- Brand Advertising in an Access-Ownership
World: How Marketing Channels Impact Message Persuasiveness: An Abstract.- Green
Identity: Myth or Reality: An Abstract.- Understanding the Effect of Perceived
Reasonableness on Customer Satisfaction in Relation to Moral Identity: An
Abstract.- Nostalgia and Astrometry as Precursors of Superstitious Beliefs: An
Abstract.- Love Makes the Daredevil: Mating Mindset and Proactive Tendency: An
Abstract.- Thankfulness and Hope as The Driving Emotions in Mommy Blogs: An
Abstract.- Red Sox Versus Yankees: Sports Team Rivalry, Sports Symbols, and
Distance Performance: An Abstract.- The Way to Regained Trust Through Service
Recovery is Paved With Consumer Forgiveness: The Effects of Service Failure
Characteristics.- Service Quality and Satisfaction of Traditional and Technology
Enhanced Services.- The Moderator Effect of Previous Dissatisfaction with
Service Category on Co-Creationwith Consumers.- Cross-Cultural Study of Social
Media Based Brand Communities: An Abstract.- Keep It Simple: Readability
Increases Engagement on Twitter: An Abstract.- The Stories Packages Tell: A
Typology of Product Stories Told on Grocery Product Packages: An Abstract.- Cool
Marketing for Icewine? Investigating Producer's Product Positioning,
Segmentation and Marketing Mix for Canadian Icewine: An Abstract.- Mapping
Country Wine Brand Personalities: Examples from Five Nations: An Abstract.- The
Taste of Ageing - A 26-Year Analysis of Publications in the International
Journal of Wine Business Research: An Abstract.- Special Doctoral Colloquium
Session: The Difficulties, Issues, and Pitfalls Doctorate Students Must Conquer
in Becoming a Researcher, Author, and Scholar: An Abstract.- Salesperson
Performance and Commitment and Buyer Relational Behaviors as Antecedents of
Buyer's Desire for Business Relationship with Suppliers: An Abstract.- The
Effects of S-D Logic on Inter-Firm Relationships: An Abstract.- The Mediating
Effect of Trust and Commitment on Economic and Non Economic Satisfaction: An
Abstract.- Business Mating Online: How Online Referrals Influence Supplier
Selection?: An Abstract.- Social Media Links on Magazine Advertisements: When Do
We Need Them?.- Snapchat as an Influential Tool for Marketing Communication: An
Exploratory Analysis of Brands Usage: An Abstract.- Covert Persuasion Attempts:
Do People Notice? An Abstract.- Improving Banner Ad Strategies Through
Predictive Modeling.- A Brand Foci Model to Explain Achievement Needs: A
Contradictory Explanation: An Abstract.- How do Different Service Employees
Deliver the Brand to Consumers?: An Abstract.- The Values of Storytelling: From
Tactics to Transformative Action: An Abstract.- Abstract: Do Ads That Tell a
Story Always Perform Better? An Anthropomorphism-Based Response.- Abstract: The
Mediating Effect of Storying on the Relationship Between Psychological Capital
and Salesperson Performance.- Abstract: Storytelling as a Tool to Increase the
Influence of Marketing within the Firm.- Abstract: Marketing's Point of View:
Narrative Competition Within the Firm.- Abstract: Will Storytelling be Able to
Let the Old Dream of Marketing for a Better World Come True? - Developing a
Conceptual Framework of a "Transformative Story-telling Approach" and Sketching
an Agenda for Joint Research Efforts.- An Abstract: Inferring the Personalities
of B2B Salespeople from Text-Based Interviews: An Exploratory Study.- The Impact
of Subjective Well-Being on Salesperson Relational and Economic Performances: An
Abstract.- When (Not) to Use Humor in a B-to-B Relationship: The Role of the
Exploration Relationship Phase in the Effects of Humor on Business Performance:
An Abstract.- Information Search at the Point of Sale - How Information Source
Influences Customers' Purchase Channel Switching Intention: An Abstract.- The
Value of Shopping Channels and the Relationship With Social Exclusion and
Perceived Well-being: An Abstract.- Toward the Identification of Consumer
Retailer Nostalgia: An Abstract.- Standing Out by Standing Up: Brand
Differentiation and Minority Influence Theory: An Abstract.- Conversion Theory
in Marketing.- Building Brand Identification Through Cause-Brand Alliances: The
Role of Perceived Cause Controversy: An Abstract.- Detecting Careless
Respondents in Survey Data: Floodlight Detection of Careless Respondents.-
Quantitative Insights from Qualitative Data: Using the Doubling Technique in
Correspondence Analysis: An Abstract.- Lacking Correspondence Between Subjective
and Objective Performance Data Among Small Business Managers: An Abstract.-
Green Innovation in Technological Networks: An Abstract.- Sporty, Posh or...What
Type of Wearable Fits You? A Conceptual Framework for Consumer's Adoption of
Wearable Devices: An Abstract.- The Past and Future of Co-Creation: An
Abstract.- Do Brands Improve Consumer Perception Due To Product Placement In
Emerging Markets ?.- Global Positioning Strategies: A Comparison of Positioning
Strategies Used in German and American Airline Magazine Advertisements: An
Abstract.- Using the Sales Process as an Instructional Tool to Improve Student
Perceptions of Instructor Responsiveness, Pedagogical Affect, and Likelihood to
Enroll: An Abstract.- Intentions to Pursue a Sales Career: Integrating
Intentions to Study Sales and Learning Experience: An Abstract.- Driven By Big
Data - Are Our Students Prepared? Requiring Technology Coursework in University
Sales Programs: An Abstract.- Metaphors and Sales Management: A Review and
Research Agenda: An Abstract.- Conceptualization and Scale Development for
Salesperson Swagger: An Abstract.- Impact of Grit on Organizational Turnover:
Empirical Results of International vs. US Gen Z/Millennial Cusp: An Abstract.-
The Effects of Suspicion on Interorganizational Relationships: An Abstract.-
Corporate Socially Irresponsible Behavior and Its Spillover Effect: The Role of
Upstream Versus Downstream Positions in the Supply Chain: An Abstract.-
Contagion effect on Traditional versus Innovative Products: Role of Consistency
in "Essence" Transfer Process: An Abstract.- Abstract: A New Perspective on
Value Creation and Marketing's Dominant Logic.- Customer Value Through Resource
Integration - The Role of the Institutional Solution Space: An Abstract.-
Customer Cohort Climates: A Conceptual Model for Group Service Encounters: An
Abstract.- The Process of Brand Experience: An Interdisciplinary Perspective: An
Abstract.- Brand Personality Self-Congruity and the Product Life Cycle:
Assessment of Behavioral Intentions Toward Tourism Destinations: An Abstract.-
Authenticity - The Driving Force Behind the Corporate Brand Saga: An Abstract.-
How Mental Stimulation Exercises can Nudge Healthier Food Choices for Children:
An Abstract.- The Disclosure of Personal Data - Understanding Customers'
Expectations: An Abstract.- Do I Care? Pathological Apathy in the Context of
Sustainable Consumption.- The Bright and Dark Sides of Product Certifications ¿
Exploring Side Effects on Consumers' Perceptions of Non-Certified Products: An
Abstract.- An Abstract: The Role of Team-Sponsor Logo Color Congruity in
Sponsorship Effectiveness.- Ingroup Favoritism, Outgroup Animosity, and Joint
Conflict: The Role of Ambivalence in Response to Joint Sponsorships: An
Abstract.- An Abstract: Who Is Your True G.O.A.T? Analyzing the
Cause-Effect-Relations of Sport Rivalry on the Emotional Appeal toward a Sport
Athlete.- Abstract on Evaluating Sustainability as a Core Competency: Consumer
Response to Sustainable Products.- Understanding Consumers' Perception of
Sustainable Consumption: A ZMET Approach.- "I Would Like an European
Eco-Product!": A Study on the Preference of Algerian and Tunisian Consumers for
Local Ecological Products.- Budgeting Biases Across Consumption Categories: An
Abstract.- "My" Losing Proposition - The Role of Ownership in Sunk Cost Effects:
An Abstract.- An Abstract: The Influence of Audience and Self-Construal on the
Content of Online Reviews.- An Abstract: The Prosthetic Generation is all Around
Us: Feelings and Emotions About Knee Replacement Surgery and Their Impact on
Overall Sentiment.- I Can't Wait to See This": An Exploratory Research on
Consumer Online Word-of-Mouth on Movies: An Abstract.- The Role of Consumer
Innovativeness in Mobile Commerce Usage: A Comparison of Two Emerging Countries:
An Abstract.- An Abstract: Customers' Attitudinal, Emotional and Behavioral
Responses to Firm-Initiated Service Termination.- The Customer is Always Right?
Determinants and Outcomes of Consumer Value Co-Destruction: An Abstract.-
Management Responses to Negative Online Customer Reviews: The Effect of
Compensation and Explanation on the Observer's Purchase Intention: An
Abstract.- Examining Process and Moderating Effects of Customer-Created Guilt in
a Service Context: An Abstract.- I Am Feeling Back to Those Days: The Three-Way
Interaction Effect of Nostalgia, Age, and Gender on Youthfulness in Nostalgia
Advertising: An Abstract.- Idle Speculation or Proficient Prognosis? - How to
Employ Celebrity Endorsement Models Smartly: An Abstract.- The Effects of
Celebrity Attractiveness and Identification on Advertising Interest.- Physical
Attractiveness in Advertising: Can an Endorser be Too Attractive? An Abstract.-
Scale Development Incorporating Cluster Heat Maps: An Abstract.- Meet With
Editorial Reviewers: An Interactive Discussion of the Difficulties and Issues
Facing Authors in the Journal Review Process.- How Does Nostalgia Affect Donor
Giving Behavior?.- Exploring the Role of Religion in Consumer Acculturation and
Ethnic Identification of the Second Generation British Pakistanis: An Abstract.-
Social and Spatial Distance in Decision Making: Can Culture Play a Role?: An
Abstract.- The Impact of New Product Introduction on Inter-Tier Price
Competition: An Abstract.- Switching From Free to Fee:More Than Just a Price
Increase?: An Abstract.- Cause Related Marketing and Price Endings: Right Digit
Effect: An Abstract.- Can Academics Provide Value to Practitioners? The
Practitioner Response to Academic Research Output: An Abstract.- Virtually
Enhancing the Real World with Augmented Reality Holograms: A Uses &
Gratifications Perspective: An Abstract.- Adoption of Augmented Reality
Technologies in Tourism: Visitors' Acceptance of Smart Glasses: An Abstract.-
Cause-Related Marketing and Millennials: Impact of Product Type and Donation
Style: An Abstract.- The Cause-Related Marketing Paradox: Purchasing Products
with a Cause Licenses Self-Interest, Self-Indulgence or Less Helping Behavior:
An Abstract.- Ties That Bind: Exploring Existing Brand and Cause Relationships
in Cause-Related Marketing Campaigns: An Abstract.- Seeing is Believing... Or is
it? The Effect of Product Review Modality and Valence: An Abstract.- E-Service
Quality and eWOM: The Moderating Role of Customers' Risk Orientation and Moral
Identity: An Abstract.- An Abstract: Investigating Online Reviews-The
Interaction between Online Review Volume and Valence.- The Moderating Effects of
Fatalism and Traditionalism on Innovation Resistance.- Perceived Security Risk
and Shopping Behavior: An Exposition in Emerging Markets: An Abstract.- The
Revenge of the Nerds: Uncovering Practices of E-Sports and Fantasy Sports: An
Abstract.- Reciprocal Intentions: Effects of Promotional Giveaways on Consumers'
In-Venue Spending Intentions: An Abstract.- The Truth about Transparency and
Authenticity on Social Media: How Brands Communicate & How Customers Respond: An
Abstract.- A Holistic Approach to Educational Servicescape: An Abstract.-
Wizardry in Qualitative Marketing Analysis: A Tool Box for Teaching.- Bringing
Practitioner into the Classroom - Student Reflections and Learning Types: An
Abstract.- Is Two Really Better Than One? The Effects of Dual Language Labeling
on Consumer Perceptions and Purchase Intention: An Abstract.- Cool or Uncool?
Using Associative Groups to Promote Healthy Eating to Young Consumers: An
Abstract.- The Cross-Modal Effects of Color in Food Advertising: An Abstract.-
An Expectancy Model of Green Product Consumption and Green Brand Equity.-
Clarifying the Creative Consumer: An Abstract.- An Abstract: Formation of
Satisfactory and Dissatisfactory Experiences with Augmented Reality .- Seeing
Things That Don't Exist: Conceptualizing an Augmented Reality Atmosphere: An
Abstract.- Why Do Consumers Share Content on the Internet? A Uses and
Gratifications Approach: An Abstract.- Content Curatorship and Collaborative
Filtering: A Symbolic Interactionist Approach.- Incentivizing Consumer Sharing
in Social Media: The Role of Audience Size: An Abstract.- The Potential Benefits
of Offering Suitable Mobile Commerce Experience to Your Customers: An Abstract.-
Hedonic Pricing Method, the Third Law of Demand, and Marketing Strategy: An
Abstract.- Identifying Brand Sentiment Through Analytics: An Abstract.- Do
Brands Appearing in Textbooks Influence Students? Insights From an Exploratory
Study: An Abstract.- Don't Dare to Blur Our Boundaries. Balancing Between
Current and Past Identities.- Country-of-Origin and Brand Positioning for
High-Involvement Health Care Services: An Abstract.- Investigating The
Malinchism-Nationalism Paradox In Hispanic TV Advertising: An Abstract.- An
Abstract: Customer-Based-Brand Equity in the Digital Age - Development of a
Theoretical Framework.- Customer-Based Online Reputation: One Key Antecedent and
Some Consequences.- 10 million Followers And Counting: How Digital Brand
Alliances between Online Influencers and Brands Impact Consumer Value
Perceptions: An Abstract.- Drivers of Brand Page Attachment: An Abstract.-
Service Provider Absenteeism: What Happens When You're Not There? An Abstract.-
The Spillover Effects of Negative Supply Chain Information on Consumers'
Perceptions of Product Attributes.- StakeholderConsiderations in Corporate
Efforts of Business Sustainability: An Abstract.- Value Creation for Emergency
Supply Chain Members: An Abstract.- Marketing Mix-Based Facebook Posts and
Potential Consumers: An Abstract.- Content Strategies for Facebook Marketing: A
Case Study of a Leading Fast Food Brand Page.- New Media Celebrity and Social
Media Promotions: An Abstract.- Exploring the Impact of Brand Selfie on Brand
Attitude in the Twittersphere: An Abstract.- Creating Value in an Introduction
to Marketing Course Using a Simulation: An Abstract.- Perceived Value of an
Online Interactive Learning Tool and its Critical Antecedents: An Abstract.-
Experiential Learning and Value Co-Creation in the Classroom: A New Examination
Using Social Media Monitoring.- An Abstract: The Use of Brand Concept Maps and
Network Analysis Tools to Examine Brand Associations Networks.- Data Fraud in
Research: Types, Detection, and Consequences to Data Quality As Well As to
Research Results, Findings, Implications and the Body of Marketing Knowledge: An
Abstract.- Predictive Validity in Choice-Based Conjoint Analysis - A Comparison
of Hypothetical and Incentive-Aligned ACBC with Incentive-Aligned CBC: An
Abstract