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Emotional Design

Why We Love (or Hate) Everyday Things

von Norman, Don (Autor)

Why attractive things work better and other crucial insights into human-centered design Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colourful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker . Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow.Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.

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Produktbeschreibung

By the author of "The Design of Everyday Things," this is the first book to make the connection between emotions and how people relate to ordinary objects--from juicers to Jaguars.

Autoreninfo

Don Norman is a co-founder of the Nielsen Norman Group, and holds graduate degrees in both engineering and psychology. His many books include The Design of Everyday Things, The Design of Future Things, and Living with Complexity. He lives in Silicon Valley, California.

Mehr vom Verlag:

Basic Books

Mehr vom Autor:

Norman, Don

Produktdetails

Medium:	Buch
Format:	Kartoniert
Seiten:	272
Sprache:	Englisch
Erschienen:	Mai 2005
Sonstiges:	Print PDF. 618503
Maße:	203 x 131 mm
Gewicht:	272 g
ISBN-10:	0465051367
ISBN-13:	9780465051366

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P_ABB: 40 illustrations
KNOABBVERMERK: 272 S. 136 x 205 mm
KNOSONSTTEXT: Print PDF. 618503
Einband: Kartoniert
Sprache: Englisch