Digital Value Migration in Media, ICT and Cultural Industries

Produktbeschreibung

This monograph highlights, identifies, evaluates and provides rich insight into the complex nature and meaning of different digital value migration in media corporations and ICT companies. It illustrates how such values affect the internal as well as external environment of media companies and industries as well as prosumers' consumption. 

Inhaltsverzeichnis

1. Economic and social patterns in the adoption of new media [John Carey] 2.
Change of society by globalization: The intercultural and sociocultural impact
of globalization on individual sectors [Mike Friedrichsen] 3. The paradigm
shift: From a static to a dynamic media business model [Zvezdan Vukanovic] 4.
Ten global trends: A literature review on the future of IT, media and the
cultural industries [José Maria Álvarez-Monzoncillo, Guillermo de Haro-Rodríguez,
and Javier López-Villanueva] 5. How important can content management be to a
radio company? A case study of RTP and Rßdio Renascença [Miriam
Rodríguez-Pallares and Paulo Faustino] 6. Different uses of marketing tools
Facebook and Twitter by Greek politicians during elections [Vagia Mochla and
George Tsourvakas] 7. The brain economy [Tatjana Dragicevic Radicevic and Milica
Nestorovic] 

Autoreninfo

Zvezdan Vukanovic is Associate Professor at Abu Dhabi University, United Arab Emirates.

Mike Friedrichsen is President at the Berlin University of Digital Sciences and Full Professor at the Stuttgart Media University, Germany.

Milivoje Pavlovic is Full Professor and Vice-Rector at Megatrend University in Belgrade, Serbia.