Innovation Games

Produktbeschreibung

Customers are people. They have trouble understanding their own problems. And even if they think they understand their problems, they often can't describe the solutions they seek. Of course, many times they often don't know they had a problem or that they desired a solution, until they see or possess it. This book takes the challenge of developing customer understanding head on by providing a fresh perspective on how to use a variety of games with customers to develop the understanding that forms the foundation of innovation. Innovation Games is organized in two parts. The first describes each of the twelve games. The second provides sample processes and templates to help the reader organize their team, plan and run a game, and incorporate the results into their product development plans. The exercises described in this book provide a unique and fun approach to a problem that has plagued product developers and managers for many years: how to identify a customer's thoughts and behaviors in order to ensure your product is solving the right problems. 

Inhaltsverzeichnis

About the Author xix

Foreword xxi

Preface xxiii

Acknowledgments xxix

Part One: The Why and the How of Innovation Games 1

Part Two: The Games 47

Prune the Product Tree 48

Remember the Future 56

Spider Web 62

Product Box 68

Buy a Feature 76

Start Your Day 84

Show and Tell 92

Me and My Shadow 96

Give Them a Hot Tub 102

The Apprentice 106

20/20 Vision 110

Speed Boat 118

Part Three: Tools and Templates 127

Conclusion 151

Index 153 

Autoreninfo

Luke Hohmann is the founder and CEO of Enthiosys, Inc., a Silicon Valley-based software product strategy and management consulting firm. Luke is also the author of Beyond Software Architecture: Creating and Sustaining Winning Solutions and Journey of the Software Professional: A Sociology of Software Development. Luke graduated magna cum laude with a B.S.E. in computer engineering and an M.S.E in computer science and engineering from the University of Michigan. While at Michigan he studied cognitive psychology and organizational behavior in addition to data structures and artificial intelligence. He is a former National Junior Pairs Figure Skating Champion and American College of Sports Medicine certified aerobics instructor. A member of the PDMA, ACM, and IEEE, in his spare time he enjoys roughhousing with his four kids, his wifeâ€Ös cooking, and long runs in the Santa Cruz mountains (because he really does enjoy his wifeâ€Ös cooking).