English for Business Communication

Produktbeschreibung

This textbook provides a comprehensive introduction for students and professionals who are studying English for business or workplace communication and covers both spoken and written English.¿ Based on up-to-date research in business communication and incorporating an international range of real-world authentic texts, this book deals with the realities of communication in business today. Key features of this book include: use of English in social media that reflects recent trends in business communication; coverage of the concept of communicative competence; analysis of email communication; introduction to informal English and English for socialisation as well as goodwill messages, such as thank you or appreciation messages, which are a part of everyday interaction in the workplace; examination of persuasive messages and ways to understand such messages; an e-resources website that includes authentic examples of different workplace genres and a reference section covering relevant research studies and weblinks for readers to better understand the topics covered in each chapter. This book goes beyond the traditional coverage of business English to provide a broad and practical textbook for those studying English in a workplace setting. 

Inhaltsverzeichnis

Table of Contents

Acknowledgements

Ch.1 Written and Spoken Communication in the Workplace

Ch.2 Features of Business Communication

Ch.3 Email and Emerging Social Media for Different Communicative Purposes

Ch.4 Conveying Negative and Goodwill Messages

Ch.5 Persuasive Messages: Sales Correspondence and Job Applications

Ch.6 Persuasive Messages: Enquiry and Invitation Messages

Ch.7 Formal Business Reports/Proposals

Ch.8 Making Oral Presentations

Ch.9 Socialisation

Ch.10 Business Meetings and Negotiations

Ch.11 Employment and Appraisal Interviews

Index 

Autoreninfo

Mable Chan works in the Department of English at The Hong Kong Polytechnic University as a research assistant professor. She obtained her BA (Hons) in English and Translation, MPhil in English (General/Applied Linguistics), and Postgraduate Diploma in Education (The Chinese University of Hong Kong), as well as a PhD in Language and Linguistics (University of Essex, UK). Her research interests are second language acquisition using the generative grammar framework, applied linguistics and professional and business communication.