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The Content Machine

Towards a Theory of Publishing from the Printing Press to the Digital Network

von Bhaskar, Michael   (Autor)

This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, 'The Content Machine' offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.

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Produktbeschreibung

This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, 'The Content Machine' offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age. 

Inhaltsverzeichnis

Acknowledgements; Introduction: Useful Middlemen; Chapter 1: The Problem of
Publishing; Chapter 2: The Digital Context and Challenge; Chapter 3: How Content
Works; Chapter 4: The System of Publishing; Chapter 5: Models; Chapter 6:
Addressing Problems, Meeting Challenges; Conclusion: Inside the Content Machine;
Bibliography; Index 

Autoreninfo

Michael Bhaskar is a digital publisher, researcher and writer based in London. 

Mehr vom Verlag:

Anthem Press

Mehr aus der Reihe:

The Guilford Press

Mehr vom Autor:

Bhaskar, Michael

Produktdetails

Medium: eBook
Format: EPUB
Kopierschutz: ADOBE DRM
Seiten: 200
Sprache: Englisch
Erschienen: Oktober 2013
Auflage: 1. Auflage
ISBN-10: 0857281224
ISBN-13: 9780857281227

Bestell-Nr.: 13978832 
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Einband: EPUB
Auflage: 1. Auflage
Sprache: Englisch
Beilage(n): EPUB

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