The Content Machine

Produktbeschreibung

This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, The Content Machine' offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age. 

Inhaltsverzeichnis

Acknowledgements; Introduction: Useful Middlemen; Chapter 1: The Problem of
Publishing; Chapter 2: The Digital Context and Challenge; Chapter 3: How Content
Works; Chapter 4: The System of Publishing; Chapter 5: Models; Chapter 6:
Addressing Problems, Meeting Challenges; Conclusion: Inside the Content Machine;
Bibliography; Index 

Autoreninfo

Michael Bhaskar is a digital publisher, researcher and writer based in London.