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Shoe Dog

A Memoir by the Creator of NIKE

von Knight, Phil   (Autor)

In 1962, Phil Knight borrowed $50 from his father and created a company to import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. The swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today.

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Produktbeschreibung

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything. A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world 

Autoreninfo

Knight, PhilOne of the world's most influential business executives, Phil Knight is the founder of Nike, Inc. He served as CEO of the company from 1964 to 2004, as board chairman through 2016, and he is currently Chairman Emeritus. He lives in Oregon with his wife, Penny. 

Mehr vom Verlag:

Simon + Schuster UK

Mehr vom Autor:

Knight, Phil

Produktdetails

Medium: Buch
Format: Kartoniert
Seiten: 400
Sprache: Englisch
Erschienen: Mai 2018
Maße: 198 x 131 mm
Gewicht: 282 g
ISBN-10: 1471146723
ISBN-13: 9781471146725

Bestell-Nr.: 18771412 
Libri-Verkaufsrang (LVR): 50731
Libri-Relevanz: 250 (max 9.999)
 

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KNV-STOCK: 5

KNOABBVERMERK: 2018. 400 S. 26 x 132 mm
Einband: Kartoniert
Sprache: Englisch
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